The Work Is Not the Artifact Who Matters, How Much, and Why? Session 2

Oct 29, 2026 6:00 PM - 7:30 PM Eastern Daylight Time  

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Put multiple stakeholders in the same room at the same time to define a problem and you get mush — a lowest-common-denominator statement that everyone can live with and nobody actually owns. Writing a problem statement is easy when you only have one stakeholder. Getting multiple stakeholders to actually agree on what the problem is — that’s the work. The conversations have to happen one stakeholder at a time, and the BA’s job is to keep track of what each stakeholder said — and didn’t say — long enough to synthesize something real that they can all grab on to and own.
Using the Ohio Valley Vineyards virtual stakeholder ecosystem, participants will conduct live elicitation focused on problem framing, then work through the synthesis that turns individual perspectives into a problem definition stakeholders can actually own.
 
What you’ll practice:
• Elicitation for alignment, not documentation
• Recognizing and working with competing stakeholder framings
• Produce a problem definition stakeholders can recognize as their own

Along the way, you’ll have access to Digital Tom, an AI-based mentor and thought partner who can help you sharpen your elicitation approach and work through the synthesis as it unfolds.
 
Participants leave with the results of their analysis and will be provided with transcripts of the
elicitation conversations that led to it.
 
A pilot preview of The Work Is Not the Artifact, a four-module BA skills course coming in 2027. Participants who
complete both pilot sessions will receive a discount on the full course at launch.
 
Certification:
1.5 PD Hours / 1.5 CDUs
 
This course is registered with IIBA® and qualifies for 1.5 Professional Development Hours (PD Hours) to obtain an IIBA® Certification and 1.5 Continuing Development Units (CDUs) to retain existing IIBA certifications.
 
This course will contribute 1.5 PMI® PDUs towards your chosen certification.
 
**Confirmation and Zoom link for the event will be sent in a secondary communication after registration. 
 
 
By registering for or attending this event, participants agree to comply with the Participant Code of Conduct. The organization reserves the right to restrict, suspend, or terminate participation when an individual's conduct materially interferes with the educational objectives of the program or negatively impacts the learning experience of other participants.
Organizers

IB

IIBA Tampa Bay Chapter
membership@tampabay.iiba.org