Register for You Were Never Neutral

Join us on Thursday, October 8, 2026, from 12:00 PM – 1:00 PM Eastern Time for a thought-provoking BA Masterclass with Russell Mears, Global Board Director of the International Institute of Business Analysis (IIBA) and internationally recognized speaker on data, governance, and organizational decision-making. Business Analysts often see themselves as objective facilitators, helping organizations improve systems, processes, and outcomes. But what if neutrality is an illusion? In this powerful session, Russell explores a century of systems thinking, organizational design, and human behavior to challenge one of the profession's most deeply held assumptions. Participants will examine how Business Analysts influence not only systems and processes, but also the narratives, incentives, and realities that shape organizational behavior.