Organizations often push for faster delivery, yet many still struggle to realize real business value from their initiatives. In this session, Ashley Snow examines the critical distinction between solution scope and project scope, and why understanding this separation is essential for Business Analysts and Project Managers working together effectively.
The session introduces the concept of balancing velocity and value. While Project Managers focus on execution, timelines, and delivery constraints, Business Analysts concentrate on defining the right solution by clarifying business needs, outcomes, and value drivers. When these responsibilities blur, teams risk delivering solutions quickly that fail to address the real problem.
Through practical examples and interactive discussion, Ashley demonstrates how decoupling solution and project domains helps teams maintain momentum without sacrificing clarity. Participants will explore how Business Analysts can govern the “what and why” while enabling Project Managers to focus on the “how and when,” creating a partnership that supports both speed and strategic alignment.
This session emphasizes soft skills and collaboration techniques that help Business Analysts influence outcomes, manage stakeholder expectations, and ensure that value remains central throughout delivery. Attendees will leave with a clearer understanding of how to position analysis work as a driver of value rather than a blocker to progress.
This session is ideal for Business Analysts, Project Managers, product professionals, and anyone involved in delivery who wants to strengthen collaboration, improve decision-making, and ensure teams build the right solutions at the right pace.
INSTRUCTOR PROFILE
Ashley Snow is a Salesforce Consultant and technology professional known for her strategic approach to CRM solutions and digital transformation. She specializes in bridging the gap between complex business requirements and technical execution, with a strong focus on workflow optimization and user experience.
Ashley has built her career within the Salesforce ecosystem, earning recognition for her impactful work with organizations such as Plative. She is an active member of the Salesforce Trailblazer Community, staying current with cloud technologies, certifications, and emerging best practices.
Outside of her professional work, Ashley is an avid adventurer, an outlook that carries into her career through a solution-oriented and determined approach to complex challenges. Her sessions combine practical insight with real-world experience, making technical and analytical concepts accessible and actionable.