Organizations today generate more data than ever before, yet many still struggle to translate that data into decisions that drive meaningful results. The challenge is not access to data, but the ability to interpret, communicate, and act on it effectively.
In this session, George Bridges explores how Business Data Analytics and Artificial Intelligence are reshaping the role of Business Analysts. The focus shifts from simply gathering requirements to actively enabling better, faster, and more informed decision-making.
Participants will gain practical insight into how analytics and AI tools can be applied to real business challenges. The session highlights how Business Analysts can use structured thinking, stakeholder engagement, and data storytelling to bridge the gap between raw data and actionable outcomes.
You will also explore how stakeholder alignment plays a critical role in decision success. Even the best insights can fail without the right engagement and communication approach. This session emphasizes how to connect analysis to stakeholder needs and ensure that insights lead to measurable benefits.
Through real-world context and examples, the session provides a grounded perspective on how to move from insight generation to decision influence.
Learning Objectives
By the end of this session, participants will be able to:
Understand how data analytics and AI support business decision-making
Identify how the role of Business Analysts is evolving in data-driven environments
Apply data storytelling techniques to communicate insights effectively
Recognize the importance of stakeholder engagement in decision outcomes
Connect analytics outputs to measurable business value
Course Outline
The Shift from Data to Decisions
Why insight alone is not enough and where many organizations struggle.
Role of the Modern Business Analyst
Moving from requirements gathering to decision enablement.
Applying Analytics and AI
How data tools and AI support real-world problem solving.
Data Storytelling and Communication
Translating insights into clear, actionable narratives.
Stakeholder Engagement and Value Delivery
Ensuring insights lead to decisions and measurable outcomes.
Audience
This session is ideal for:
Business Analysts working with data, reporting, or AI initiatives
Product Managers and decision-makers
Professionals involved in analytics, reporting, or digital transformation
Anyone looking to improve how data influences business outcomes
Workshop Overview
Date: Thursday, July 16, 2026
Time: 7:00 PM – 8:00 PM Eastern Standard Time (EST)
Duration: 1 hour
Instructor Profile
George Bridges is a seasoned project and business analysis professional with extensive experience helping organizations deliver successful outcomes through effective stakeholder engagement and structured analysis.
He specializes in guiding teams to connect data, analysis, and stakeholder needs to achieve measurable business results. His work focuses on improving project success rates by strengthening engagement strategies, aligning analysis with business value, and supporting professionals in developing practical competencies.
George works closely with learning and development teams to deliver training, coaching, and consulting for professionals pursuing certification and improving project delivery performance. His approach combines real-world experience with practical frameworks that help organizations move from insight to execution.