Connecting Two Worlds - Bridging the Divide When Marketing/Sales & Product/Engineering Teams Are on Different Planets
Do your co-workers from other departments seem alien to you? You're not alone. Every day, meetings are held by project managers who assemble IT and marketing together in a clash of two worlds. It usually results in a tense, if not awkwardly quiet, meeting of two groups who don't know what each other does, aren't aligned on the same goals, and often don't even speak the same language.