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BEGIN:VEVENT
DESCRIPTION:Join us on Thursday\, October 8\, 2026\, from 12:00 PM – 1:00
  PM Eastern Time for a thought-provoking BA Masterclass with Russell Mears
 \, Global Board Director of the International Institute of Business Analys
 is (IIBA) and internationally recognized speaker on data\, governance\, an
 d organizational decision-making. Business Analysts often see themselves a
 s objective facilitators\, helping organizations improve systems\, process
 es\, and outcomes. But what if neutrality is an illusion? In this powerful
  session\, Russell explores a century of systems thinking\, organizational
  design\, and human behavior to challenge one of the profession's most dee
 ply held assumptions. Participants will examine how Business Analysts infl
 uence not only systems and processes\, but also the narratives\, incentive
 s\, and realities that shape organizational behavior.
DTEND:20261008T170000Z
DTSTAMP:20260830T103143Z
DTSTART:20261008T160000Z
SEQUENCE:1
SUMMARY:You Were Never Neutral
UID:5902ef5c-dd5a-4dfc-9179-a4ca1fa9d1a7
X-ALT-DESC;FMTTYPE=text/html:Join us on Thursday\, October 8\, 2026\, from 
 12:00 PM – 1:00 PM Eastern Time for a thought-provoking BA Masterclass w
 ith Russell Mears\, Global Board Director of the International Institute o
 f Business Analysis (IIBA) and internationally recognized speaker on data\
 , governance\, and organizational decision-making. Business Analysts often
  see themselves as objective facilitators\, helping organizations improve 
 systems\, processes\, and outcomes. But what if neutrality is an illusion?
  In this powerful session\, Russell explores a century of systems thinking
 \, organizational design\, and human behavior to challenge one of the prof
 ession's most deeply held assumptions. Participants will examine how Busin
 ess Analysts influence not only systems and processes\, but also the narra
 tives\, incentives\, and realities that shape organizational behavior.
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